How Does It Work?
Mystery Shopping is mysterious because the service evaluators associated with the mystery shopping companies are supposed to carry out evaluations objectively without drawing attention to themselves or causing the employees to treat them different than other customers. They are sent to an outlet to purchase products or services as applicable, observe all details minutely and make note of every specific elements of the entire experience with the employees, products and services.
Mystery Shopping is mysterious because the service evaluators associated with the mystery shopping companies are supposed to carry out evaluations objectively without drawing attention to themselves or causing the employees to treat them different than other customers. They are sent to an outlet to purchase products or services as applicable, observe all details minutely and make note of every specific elements of the entire experience with the employees, products and services.
Relevance of Mystery Shopping
Mystery shopping company’s offer varied services in mystery auditing. The mystery shoppers are instructed to make typical transactions as a test of the customer skills and servicing knowledge of employees in a stringent and specific to service issue manner.
Mystery shopping company’s offer varied services in mystery auditing. The mystery shoppers are instructed to make typical transactions as a test of the customer skills and servicing knowledge of employees in a stringent and specific to service issue manner.
Most popular details and information reported by mystery shoppers are number of employees, greetings given to customers or not, types of product displayed and brought out for the customer’s requirement, sales arguments used by employees, how the sales closure was attempted, add on sales offered, cleanliness of store, speed of service and compliance with company standards relating to service, store appearance, aesthetics and presentation. They also check for commercial aspects of stores like price, availability, and quality of the product; customer service via websites, telephones and in person; and housekeeping.
The shopper submits this research data back to the mystery shopping company, which reviews and analyses the information, completing quantitative or qualitative statistical analysis reports on the data for the client company. On the basis of this report previous standards are evaluated and benchmarks created and if required standards are altered for better performance of the company at large.
Mystery shopping, after all, is a profession these days like any other freelance profession, and a large number of Indian and multinational firms are hiring companies doing mystery shopping for a better understanding of internal operations.
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