Why third party opinion is important in Mystery Shopping?

WeMark India

In today's world secret shopping or mystery shopping is gaining a lot of popularity among the masses. This is on the grounds that the consumer loyalty has turned into chief a concern for most of the companies. Business world is loaded with ferocious competition and therefore winning and retaining the customers has become immensely important.

Mystery shopping has now turned into a source to get a real insight in the psyche of the customers while buying a product. Through the direct experience of an outsider that fills in as a secret customer the companies get to know about the experience and reactions of their customers. Mystery shopping is an incredible thought to enhance performance as well as a powerful approach to recognize the clients' worries that are unhappy with the services offered to them.

Apart from paying an immediate visit to the shopping stores in order to seek a first-hand experience, the mystery shoppers also use different strategies to do their exploration around a specific shop or item. Experts from WeMark India say that the analysis derived from these methodologies then prompts the companies to know the way through which they can improve their services in order to satisfy their customers in a better way.

WeMark India:ARE YOU A GOOD MYSTERY SHOPPER?

WeMark India

Becoming an efficient Mystery Shopper is no big deal but it is certainly not as easy a task as it seems to be. Experts from WeMark believe that secret shopping is a slightly tricky task and demands a bit of smartness.

  

A lot of people take this task for granted and leave their assignments incomplete. This is highly unprofessional and it is a sign of an irresponsible mystery shopper. Almost around 25% of mystery shopper tasks, accepted by shoppers, remain incomplete and needs to be reassigned to somebody else. This causes a lot of trouble and confusion for the companies who deal into mystery shopping. So an important step to become an efficient mystery shopper is to work with a commitment to complete the task assigned to you.

You must be confident enough to speak to an employee of any shop or store, without revealing your identity as a secret shopper. The most effective way is to remain calm and normal while speaking to any storekeeper or employee.

Another thing to keep in mind is to write all the relevant points in your report by recalling your experience during the shopping. With experience you would certainly become better and better so try to take as many assignments as possible.

Many secret shoppers tend to avoid contacting the company in case of any doubt or confusion and this leads to even more confusion. So whenever you feel the need to seek any guidance, do not hesitate in contacting the company as they would be happy to help you.

Significance of Mystery Shopping

WeMark India 

Well said, organizations are born but brands are built. The accomplishment of any organization depends on the satisfaction level of its patrons. Client satisfaction is an evaluation of how products and services supplied by a company go beyond customer’s expectation. In such a competitive commercial scenario, client satisfaction is perceived as a foremost distinguisher and has gradually turned into a key aspect of business policies. Consequently, it is crucial for any business to efficiently achieve customer satisfaction up to optimum levels. In order to achieve this, organizations need trustworthy benchmarks of measuring satisfaction.

This need has given rise to the concept of Mystery Shopping. Mystery Shopping includes the execution of different brand audits and market research plans so has to help the brands see what their customers actually witness on the shop floor.

Below mentioned are some of the benefits that come along with finest Mystery Shopping Services:

Facilitates Accurate Customer Insight (ACI)

Improved Customer Delight & Satisfaction Index (CDSI)

Examines facility setting - asset fortification

Gets hold of new prospects

Boosts overall sales

Identifies loopholes in management and staff

Eliminates customer complaints

Enhances brand recall value

Maintains reliability of brand

Improves varied areas of service delivery

Monitors and estimates service performance levels

Provides better customer retention

Provide feedback from front line operations

Bridges the gap between customer expectations and experience

WeMark India Mystery Shopping, an ISO 9001: 2008 Certified Company, has excelled the sphere of rendering Mystery Shopping Services to its esteemed customers. Its areas of operation cater different industries such as hospitality, leisure, travel, retail, automobile, food services, family entertainment centers and more. With the aid of specifically-designed matrices and training programs they are highly capable of addressing every domain across varied industries. 

Guide to Internal Auditing : WeMark India

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Every organization must opt for internal audit process with top management as part of an effective internal audit program. The audit process includes strategic planning, the establishment of policies and objectives, ensuring effective communication and ensures resource availability and management. The auditing management or directors are responsible to keep tabs on each management activity as a normal organizational process. In nutshell,  it becomes much easier to focus on determining whether the result of their activities and efforts are satisfactory.

Internal Audit Process

When undertaking the internal audit of top management, the auditor should collect and corroborate evidence of top management's commitment from the quality management system. The auditor should try to learn how the quality manual addresses management commitment issues and question about tasks they have accomplished; then, the auditor need to find solid, and justifiable evidence that proves it's actually being done. Such internal audit method applies to management as well as the production machinist, along with all other departments of an organization.

If the standard document procedures, policies and objectives are used as audit inputs, then the evidence sampled and the interview statements made by top management will be presented. If the input does not match with the expected output, then the auditor mention misalignment in the input and output as a non-conformance whilst providing an audit trail to the supporting evidence.

Learn About Final Reporting

Auditors are supposed to prepare the internal audit report in an appropriate manner for effective presentation. It is important to present the executive summary of the audit report directly to the top management and other related parties within the organization. The executive summary must highlight positive and negative findings to facilitate improvement. WeMark is a renowned internal audit organizer that can help in streamlining your business operations. 

Why Customer Satisfaction Survey is Important?

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WeMark India

Sometimes companies develop a wrong notion that customers depend on them, this leads them to neglect the importance of customer satisfaction and eventually such companies start losing their credibility and reputation.

In a competitive marketplace where businesses compete for customers; customer satisfaction is seen as a key differentiator. Businesses that succeed in these cut-throat environments are the ones that make customer satisfaction a key element of their business strategy.

The high level of customer satisfaction has a positive effect on the overall profitability of a company. If customers are satisfied with a company or service they are likely to share their experience with other people, encouraging them to get associated with that particular company. Similarly dissatisfied customers are likely to tell another ten people of their unfortunate experience and with social media readily available for consumers to tell their story to all those who have access to internet.

Successful business owners and managers quickly realize that keeping customers costs less than finding new ones. If certain practices drive customers away, a business repeatedly spends time and money on advertising and other efforts to recruit more. These business owners know that weaknesses in the production or delivery of goods lead to distressed customers, so they use online surveys to collect feedback. Customer satisfaction surveys can become imperative tools for improving your business and ensuring your customers is happy and loyal. At WeMark India, we provide the service of customer satisfaction surveys to ensure that you know your weak points and efficiently work on them to keep the customers happy and retain them.

“Analytics” to improved performance

Are your employees truly, dedicatedly working towards providing best level of service to the customers? Did you ever try to evaluate at which points they excel and where they lag behind? If not, then it’s time to initiate the process to assess customer satisfaction that would eventually give a deeper insight into consumer repurchase intentions and loyalty. “WeMark India” is your true support in evaluating it.

Our process of mystery shopping is followed by creation of a fully fledged analysis report based on the surveys conducted as well as the experience capped. This is efficient way of improving the services as well as meeting the standards that the present day customers are seeking form the industry that you deal in.

The evaluation of staff helps in becoming aware of the employees who are performing excellently as well as those who still lack the capability. This way, the star performers could be rewarded while training could be provided wherever the employees lack so as to achieve utmost level of service.

“Customer service” is a big factor that contributes towards influencing a company’s or brand’s sales. The front office staff or the service providers have to be very efficient in coordinating with the customers to ensure that they leave with the thought to return back. This not only ensures gratification of the customers but also makes way for word of mouth publicity. Believe it or not, a happy customer has the tendency to praise you and your services among the peers, fetching you increased footfall.

Avail the Mystery shopping Services by “WeMark India” and analyze the level of customer service being provided by your staff. 

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