Tuesday 28 July 2015

Significance of Mystery Shopping

WeMark India 

Well said, organizations are born but brands are built. The accomplishment of any organization depends on the satisfaction level of its patrons. Client satisfaction is an evaluation of how products and services supplied by a company go beyond customer’s expectation. In such a competitive commercial scenario, client satisfaction is perceived as a foremost distinguisher and has gradually turned into a key aspect of business policies. Consequently, it is crucial for any business to efficiently achieve customer satisfaction up to optimum levels. In order to achieve this, organizations need trustworthy benchmarks of measuring satisfaction.

This need has given rise to the concept of Mystery Shopping. Mystery Shopping includes the execution of different brand audits and market research plans so has to help the brands see what their customers actually witness on the shop floor.

Below mentioned are some of the benefits that come along with finest Mystery Shopping Services:

Facilitates Accurate Customer Insight (ACI)
Improved Customer Delight & Satisfaction Index (CDSI)
Examines facility setting - asset fortification
Gets hold of new prospects
Boosts overall sales
Identifies loopholes in management and staff
Eliminates customer complaints
Enhances brand recall value
Maintains reliability of brand
Improves varied areas of service delivery
Monitors and estimates service performance levels
Provides better customer retention
Provide feedback from front line operations
Bridges the gap between customer expectations and experience


WeMark India Mystery Shopping, an ISO 9001: 2008 Certified Company, has excelled the sphere of rendering Mystery Shopping Services to its esteemed customers. Its areas of operation cater different industries such as hospitality, leisure, travel, retail, automobile, food services, family entertainment centers and more. With the aid of specifically-designed matrices and training programs they are highly capable of addressing every domain across varied industries. 

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