Significance of Mystery Shopping

WeMark India 

Well said, organizations are born but brands are built. The accomplishment of any organization depends on the satisfaction level of its patrons. Client satisfaction is an evaluation of how products and services supplied by a company go beyond customer’s expectation. In such a competitive commercial scenario, client satisfaction is perceived as a foremost distinguisher and has gradually turned into a key aspect of business policies. Consequently, it is crucial for any business to efficiently achieve customer satisfaction up to optimum levels. In order to achieve this, organizations need trustworthy benchmarks of measuring satisfaction.

This need has given rise to the concept of Mystery Shopping. Mystery Shopping includes the execution of different brand audits and market research plans so has to help the brands see what their customers actually witness on the shop floor.

Below mentioned are some of the benefits that come along with finest Mystery Shopping Services:

Facilitates Accurate Customer Insight (ACI)

Improved Customer Delight & Satisfaction Index (CDSI)

Examines facility setting - asset fortification

Gets hold of new prospects

Boosts overall sales

Identifies loopholes in management and staff

Eliminates customer complaints

Enhances brand recall value

Maintains reliability of brand

Improves varied areas of service delivery

Monitors and estimates service performance levels

Provides better customer retention

Provide feedback from front line operations

Bridges the gap between customer expectations and experience

WeMark India Mystery Shopping, an ISO 9001: 2008 Certified Company, has excelled the sphere of rendering Mystery Shopping Services to its esteemed customers. Its areas of operation cater different industries such as hospitality, leisure, travel, retail, automobile, food services, family entertainment centers and more. With the aid of specifically-designed matrices and training programs they are highly capable of addressing every domain across varied industries. 

Guide to Internal Auditing : WeMark India

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Every organization must opt for internal audit process with top management as part of an effective internal audit program. The audit process includes strategic planning, the establishment of policies and objectives, ensuring effective communication and ensures resource availability and management. The auditing management or directors are responsible to keep tabs on each management activity as a normal organizational process. In nutshell,  it becomes much easier to focus on determining whether the result of their activities and efforts are satisfactory.

Internal Audit Process

When undertaking the internal audit of top management, the auditor should collect and corroborate evidence of top management's commitment from the quality management system. The auditor should try to learn how the quality manual addresses management commitment issues and question about tasks they have accomplished; then, the auditor need to find solid, and justifiable evidence that proves it's actually being done. Such internal audit method applies to management as well as the production machinist, along with all other departments of an organization.

If the standard document procedures, policies and objectives are used as audit inputs, then the evidence sampled and the interview statements made by top management will be presented. If the input does not match with the expected output, then the auditor mention misalignment in the input and output as a non-conformance whilst providing an audit trail to the supporting evidence.

Learn About Final Reporting

Auditors are supposed to prepare the internal audit report in an appropriate manner for effective presentation. It is important to present the executive summary of the audit report directly to the top management and other related parties within the organization. The executive summary must highlight positive and negative findings to facilitate improvement. WeMark is a renowned internal audit organizer that can help in streamlining your business operations.