SHOPPING WAS NOT SO EASY BEFORE

Mystery shopping companies use Internet as a medium for imparting and doing research. It empowers them to get to the outcomes in a brief amount of time. It gives great and instant information to survey and oversee client administrations.

The evaluation of the level of client administration and performance of the workers, through mystery shopping, by using Internet is called real time mystery shopping. Organizations try to stay ahead of their rivals by enhancing in problem areas that are uncovered in the audits and screening. Internet empowers them to do all these as quick as could be possible.

There are a few organizations that provide real time mystery shopping to their customers. They give coordinated Internet based programs for market analysis. Plus, Internet gives snappy and great quality programs at reasonable rates in making recruitment and schedules for secret shopping. Internet assumes an indispensable part in gathering information, managing secret customers worldwide and reporting. The use of modern software to set up worldwide panels for discussions became possible simply because of Internet.

It’s simply because of the Internet that the worldwide panel of about one million mystery customers situated around 200 nations of the world, can direct research in very nearly 35 distinct dialects of the world. A few organizations have utilized internet to address the issues of mystery customers. It is less expensive, faster and substantially more viable than alternate sources. There are other software programs that contain particular modules that satisfy the requirements of secret customers working in various parts of the world. There are computerized projects and instruments for booking, overseeing and bestowing different advantages to the secret customers.

Instant delivery of modified reports without losing any information is possible just by means of Internet. A few organizations give web based tools to for mystery shopping with the choice of selecting just a part of the entire tool set, that is helpful. These tools empower a mystery customer to effectively and easily run the whole process of mystery shopping. Particular software are available for particular needs that emerge in mystery shopping. Programming, information handling, translation, and global tracking are some of the highlights of real time shopping.

Secret customers can apply on line for this job. They even get the opportunity to stay in contact with their organizations through Internet. To submit reports, do research about the customers that they would be working for, their status in the business sector or more all to think about their adversaries; they use Internet.

Wemark helps you in getting a job in mystery shopping and earn alot.

MYSTERIOUS CONCEPT OF MYSTERY SHOPPING

How Does It Work?
Mystery Shopping is mysterious because the service evaluators associated with the mystery shopping companies are supposed to carry out evaluations objectively without drawing attention to themselves or causing the employees to treat them different than other customers. They are sent to an outlet to purchase products or services as applicable, observe all details minutely and make note of every specific elements of the entire experience with the employees, products and services.

Relevance of Mystery Shopping
Mystery shopping company’s offer varied services in mystery auditing. The mystery shoppers are instructed to make typical transactions as a test of the customer skills and servicing knowledge of employees in a stringent and specific to service issue manner.

Most popular details and information reported by mystery shoppers are number of employees, greetings given to customers or not, types of product displayed and brought out for the customer’s requirement, sales arguments used by employees, how the sales closure was attempted, add on sales offered, cleanliness of store, speed of service and compliance with company standards relating to service, store appearance, aesthetics and presentation. They also check for commercial aspects of stores like price, availability, and quality of the product; customer service via websites, telephones and in person; and housekeeping.

The shopper submits this research data back to the mystery shopping company, which reviews and analyses the information, completing quantitative or qualitative statistical analysis reports on the data for the client company. On the basis of this report previous standards are evaluated and benchmarks created and if required standards are altered for better performance of the company at large.

Mystery shopping, after all, is a profession these days like any other freelance profession, and a large number of Indian and multinational firms are hiring companies doing mystery shopping for a better understanding of internal operations.

THE KNOWN FACTS OF MYSTERY SHOPPING

Mystery shopping began in the year 1940 as a way to determine employee reliability. Manymystery shopping companies are fully controlled through the Internet. It allows prospective mystery shoppers to use the internet to register for participation, where they can find mystery shopping jobs and receive payment.

The most common areas of mystery shopping includes retail stores, movie theatres, restaurants, fast food centres, banks, petrol pumps, car dealerships, apartments, health clubs as well as health care facilities. Mystery shopping is heavily used to supply feedback on customer services provided by local authorities and other non-profit organizations.

There is usually no qualification required for mystery shopping, one just need to have the basic writing skills. However, mystery shoppers need to undergo some training and follow directions in order to conduct their mystery shopper visits in line with ethics. Companies that hire mystery shoppers usually have specific goals in mind; therefore, mystery shoppers should be instructed on how best to follow the shopping status in order to collect information that helps accomplish companies’ goals.

One has to give reliable and precise information about the shopping experience to become a competent mystery shopper. The information should be given in simple sentences detailing the particulars required about shopping experience. The language should not be complicated to understand.

Shoppers are frequently asked to make the transaction unusual to make the test of the knowledge and service skills of the employees more rigorous or precise to an exacting service issue. For example, mystery shoppers at a clothing store could question about gift-wrapping services.

The shopper submits the collected data to the mystery shopping company in question. The data is reviewed, analysed and then the quantitative and qualitative statistical analysis reports on the data are returned to the client company that enables measurement against the previously defined criteria.

Mystery shoppers get a lot of elusive gains with direct payments such as free perks, free merchandise, free services, free vacations and family entertainment opportunities. One of the greatest gains for mystery shoppers is building a reputation, which can help them turn mystery shopping from an off-the-job hobby to a successful full-time career.

MYSTERY SHOPPING

Mystery shopping is an excellent way to make extra money. In fact, some people make a full time living doing it. There are many mystery shopping companies that will pay you to shop, eat at restaurants and take part in focus groups. Wemark Mystery Shopping is one such top audit and mystery shopping company offering our expert services to hotels, multiplexes and other luxury and entertainment business avenues.

A mystery shop consists of getting paid to go into a business without the employee’s knowledge and reporting back to the mystery shopping company. A focus group is when you get paid to sit down with other people who are also getting paid and discuss with them new products or services.

The reason they have mystery shops and focus groups is so that companies can get feedback on their employees, products and services. This allows them to identify problems and make the necessary changes to improve things.

For mystery shoppers, there is no charge or any type of fee to register or to participate in mystery shops or focus groups. However, being a good mystery shopper is an art that takes time to develop. As a mystery shopper, one has to work like an experienced reporter, reporting only facts and avoiding any subjective feelings about any particular mystery shop. One is required to just answer the questions, report the facts and describe what actually happened during mystery shopping.

You can register with us as we have cost effective, scalable and innovative business model, which provides flexibility for 24×7 operations. Our Center of Excellence for Brand Auditing in India delivers high quality, cost effective, world-class solutions for startups, non-profits and enterprise organizations.

Now you have a basic idea of how the mystery shopping and focus groups work. Start with us today and get paid to shop, eat and take part in focus groups. It’s easy money!

Why third party opinion is important in Mystery Shopping?

WeMark India

In today's world secret shopping or mystery shopping is gaining a lot of popularity among the masses. This is on the grounds that the consumer loyalty has turned into chief a concern for most of the companies. Business world is loaded with ferocious competition and therefore winning and retaining the customers has become immensely important.

Mystery shopping has now turned into a source to get a real insight in the psyche of the customers while buying a product. Through the direct experience of an outsider that fills in as a secret customer the companies get to know about the experience and reactions of their customers. Mystery shopping is an incredible thought to enhance performance as well as a powerful approach to recognize the clients' worries that are unhappy with the services offered to them.

Apart from paying an immediate visit to the shopping stores in order to seek a first-hand experience, the mystery shoppers also use different strategies to do their exploration around a specific shop or item. Experts from WeMark India say that the analysis derived from these methodologies then prompts the companies to know the way through which they can improve their services in order to satisfy their customers in a better way.

WeMark India:ARE YOU A GOOD MYSTERY SHOPPER?

WeMark India

Becoming an efficient Mystery Shopper is no big deal but it is certainly not as easy a task as it seems to be. Experts from WeMark believe that secret shopping is a slightly tricky task and demands a bit of smartness.

  

A lot of people take this task for granted and leave their assignments incomplete. This is highly unprofessional and it is a sign of an irresponsible mystery shopper. Almost around 25% of mystery shopper tasks, accepted by shoppers, remain incomplete and needs to be reassigned to somebody else. This causes a lot of trouble and confusion for the companies who deal into mystery shopping. So an important step to become an efficient mystery shopper is to work with a commitment to complete the task assigned to you.

You must be confident enough to speak to an employee of any shop or store, without revealing your identity as a secret shopper. The most effective way is to remain calm and normal while speaking to any storekeeper or employee.

Another thing to keep in mind is to write all the relevant points in your report by recalling your experience during the shopping. With experience you would certainly become better and better so try to take as many assignments as possible.

Many secret shoppers tend to avoid contacting the company in case of any doubt or confusion and this leads to even more confusion. So whenever you feel the need to seek any guidance, do not hesitate in contacting the company as they would be happy to help you.

Significance of Mystery Shopping

WeMark India 

Well said, organizations are born but brands are built. The accomplishment of any organization depends on the satisfaction level of its patrons. Client satisfaction is an evaluation of how products and services supplied by a company go beyond customer’s expectation. In such a competitive commercial scenario, client satisfaction is perceived as a foremost distinguisher and has gradually turned into a key aspect of business policies. Consequently, it is crucial for any business to efficiently achieve customer satisfaction up to optimum levels. In order to achieve this, organizations need trustworthy benchmarks of measuring satisfaction.

This need has given rise to the concept of Mystery Shopping. Mystery Shopping includes the execution of different brand audits and market research plans so has to help the brands see what their customers actually witness on the shop floor.

Below mentioned are some of the benefits that come along with finest Mystery Shopping Services:

Facilitates Accurate Customer Insight (ACI)

Improved Customer Delight & Satisfaction Index (CDSI)

Examines facility setting - asset fortification

Gets hold of new prospects

Boosts overall sales

Identifies loopholes in management and staff

Eliminates customer complaints

Enhances brand recall value

Maintains reliability of brand

Improves varied areas of service delivery

Monitors and estimates service performance levels

Provides better customer retention

Provide feedback from front line operations

Bridges the gap between customer expectations and experience

WeMark India Mystery Shopping, an ISO 9001: 2008 Certified Company, has excelled the sphere of rendering Mystery Shopping Services to its esteemed customers. Its areas of operation cater different industries such as hospitality, leisure, travel, retail, automobile, food services, family entertainment centers and more. With the aid of specifically-designed matrices and training programs they are highly capable of addressing every domain across varied industries.